ObsurfableWelcome to this course on LLM SEO, GEO, and AEO — the practices that determine whether your brand gets found, cited, and recommended when people ask AI tools like ChatGPT, Gemini, Claude, and Perplexity for answers.
Traditional SEO is no longer enough. As research from KDD 2024 and industry data show, generative engines are changing how users discover information: AI answers often cite sources directly, and visibility in those answers is becoming as important as ranking in classic search results. This course gives you an actionable framework to position your business at the top of AI-driven discovery.
What you'll learn
- What LLM SEO, GEO, and AEO are — and why they matter more than traditional SEO in 2025 and beyond
- The difference between LLM SEO, GEO, and AEO (Answer Engine Optimization)
- How AI content models select what to recommend — retrieval, synthesis, and citation
- The evolving role of semantic SEO, brand authority, and topical relevance in AI search
- How to optimize your website and content for AI search engines
- How to get tools like ChatGPT to suggest your products in real-world examples
- GEO for eCommerce — making product listings discoverable by AI tools
- Future trends in AI SEO and how to stay ahead
By the end of the course, you'll have a complete playbook for AI-powered search visibility, and know how to get your brand noticed, trusted, and recommended in the new age of AI search.
Work through the modules below in order for the best experience.