Guides, research summaries, and essays on AEO and how people use AI to find answers.
A practical guide for developer-focused companies on making your content easy for ChatGPT and similar LLMs to retrieve, summarise, and cite.
Evidence-based recommendations for creators and publishers who want their work retrieved, summarised, or cited by ChatGPT and similar LLMs.
A summary of findings from the NBER working paper on how people use ChatGPT—usage patterns, work vs non-work, and what it means for content and AEO.
How answer engines assemble answers from retrieval, why citation density beats ranking, and what you can do to be cited.